Communication of "good" foods and healthy lifestyles

This project gathers studies with a critical approach to ‘good’ foods –that is foods emerging as healthy, ethical, sustainable and/or as part of successful lifestyles. Such foods have become of increasing importance with the rise of diet related illnesses, as well as concerns about the environmental impact of food production and consumption. Notions of ‘good foods’ are closely linked to fitness and lifestyle consumerism and to forms of neoliberal governance. The project explores how ‘good’ foods become colonized and shaped by commercial interests. Using Multimodal Critical Discourse Analysis, studies cover discourses like functional, sustainable, and organic foods, notions of natural and ‘good’ national foods and how they are linked to what is seen as successful ways of life.

Publications (pdf)