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Åsa Kroon

Position: Professor School/office: School of Humanities, Education and Social Sciences

Email: YXNhLmtyb29uO29ydS5zZQ==

Phone: +46 19 303480

Room: F3113

Research subject

Media and Communication Studies

About Åsa Kroon

Åsa Kroon is Professor of Media & Communication Studies at Örebro University. Her research interests have included the communicative development of media debates, the role and function of the interview in news journalism, the portrayal of male and female politicians in the media, and the development of new forms of audience address as broadcasting goes from traditional TV to producing content on the webb. Here, the sports genre has proven to be of particular interest as a frontrunner for new forms of audience address on the web.

Current research

Her latest research interests are equally varied and include gambling advertisements and how these are multimodally designed to attract different kinds of audiences, and how slow TV formats such as The Great Moose Migration on Swedish Television are constructed. She is currently focusing on a wide array of questions, for example, how the semla pastry is used to "design" bakery windows (!), how women and men who are 65 and over date on TV, and how disability is depicted in TV crime.

Teaching

Åsa teaches mostly at the candidate and master's level, work-shopping, supervising and examining in relation to various assignments big or small.

Completed projects

Research groups

Publications

Articles in journals

Ekström, M. , Kroon, Å. & Östlund, E. (2024). Enacting Journalistic Authority: The Communicative Challenges and Competences of Live Two-Way Correspondents in Swedish Public Service Broadcasting. Journalism Practice. [BibTeX]
Kroon, Å. (2024). Performing different forms of ‘sociable authenticity’ in five bakery shops in Sweden using the semla pastry as a prominent multimodal resource. Visual Communication. [BibTeX]
Kroon, Å. & Nilsson, J. (2023). How slow is ‘slow TV’? Audiences’ experiences of meditation, obsession and authenticity when watching swimming moose on Swedish television. Journal of Popular Television, 11 (3), 279-298. [BibTeX]
Kroon, Å. (2023). Welcome Inside The Casino Cottage: Challenging the Notions of “Risk” in Online Casino Advertising through a Context-Attentive Discourse Analysis of a Swedish Brand’s Ad Videos from 2014-2022. Critical Gambling Studies, 4 (1), 38-52. [BibTeX]
Kroon, Å. (2022). “Moderate” gendering in Swedish gambling advertisements. Feminist Media Studies, 22 (7), 1817-1836. [BibTeX]
Kroon, Å. (2020). Converting gambling to philanthropy and acts of patriotism: The case of “The world's most Swedish gambling company”. Discourse, Context & Media, 34. [BibTeX]
Kroon, Å. (2019). Recontextualizing racism and segregation by ways of "cozification" in a TV sports broadcast. Social Semiotics, 29 (1), 112-128. [BibTeX]
Kroon, Å. & Eriksson, G. (2019). The Impact of the Digital Transformation on Sports Journalism Talk Online. Journalism Practice, 13 (7), 834-852. [BibTeX]
Kroon, Å. & Angus, D. (2018). Microphone pokes as prank or political action?: Challenges to politicians' visibility in the age of web TV. Journal of Language and Politics, 17 (2), 222-240. [BibTeX]
Kroon, Å. (2017). More than a hashtag: Producers' and users' co-creation of a loving "we" in a second screen TV sports production. Television and New Media, 18 (7), 670-688. [BibTeX]
Kroon, Å. & Eriksson, G. (2016). Messy interviews: Changing conditions for politicians’ visibility on the web. Media Culture and Society, 38 (7), 1015-1033. [BibTeX]
Kroon, Å. (2014). Being sociable on web TV. SemiotiX New Series, XN (12). [BibTeX]
Kroon Lundell, Å. (2014). Cross-platform television: superliveness, metadiscourse and complex audience orientation in a sports journalism production on the web. Northern Lights, 12 (1), 11-27. [BibTeX]
Kroon Lundell, Å. & Ekström, M. (2013). Interpreting the news: Swedish correspondents as expert sources 1982-2012. Journalism Practice, 7 (4), 517-532. [BibTeX]
Kroon Lundell, Å. , Ekström, M. & Eriksson, G. (2013). Live co-produced news: emerging forms of newsproduction and presentation on the web. Media Culture and Society, 35 (5), 620-639. [BibTeX]
Rasmussen, J. & Kroon Lundell, Å. (2012). Understanding “communication gaps” among personnel in high-risk workplaces from a dialogical perspective. Safety Science, 50 (1), 39-47. [BibTeX]
Ekström, M. & Kroon Lundell, Å. (2011). Beyond the broadcast interview: specialized forms of interviewing in the making of television news. Journalism Studies, 12 (2), 172-187. [BibTeX]
Ekström, M. & Kroon Lundell, Å. (2011). The joint construction of a journalistic expert identity in studio interactions between journalists on TV news. Text & Talk, 31 (6), 661-681. [BibTeX]
Kroon Lundell, Å. (2010). Dialogues between journalists on the news: The intraprofessional 'interview' as a communicative genre. Media Culture and Society, 32 (3), 429-450. [BibTeX]
Kroon Lundell, Å. & Ekström, M. (2010). "Interview bites" in television news production and presentation. Journalism Practice, 4 (4), 476-491. [BibTeX]
Kroon Lundell, Å. & Eriksson, G. (2010). Interviews as communicative resources in news and current affairs broadcasts. Journalism Studies, 11 (1), 20-35. [BibTeX]
Kroon Lundell, Å. (2010). The before and after of a political interview on TV: Observations of off-camera interactions between journalists and politicians. Journalism - Theory, Practice & Criticism, 11 (2), 167-184. [BibTeX]
Kroon Lundell, Å. (2010). The fragility of visuals: How politicians manage their mediated visibility in the press. Journal of Language and Politics, 9 (3), 219-236. [BibTeX]
Kroon Lundell, Å. (2009). The design and scripting of 'unscripted' talk: liveness versus control in a TV broadcast interview. Media Culture and Society, 31 (2), 271-288. [BibTeX]
Kroon Lundell, Å. & Ekström, M. (2008). The complex visual gendering of political women in the press. Journalism Studies, 9 (6), 891-910. [BibTeX]

Articles, book reviews

Kroon Lundell, Å. (2013). Talking politics in broadcast media: cross-cultural perspectives on political interviewing, journalism and accountability. Journalism Practice, 7 (3), 381-382. [BibTeX]

Chapters in books

Kroon, Å. & Lundmark, S. (2020). Svenska folkets spelande och attityder till reklam för nätcasinon. In: Ulrika Andersson, Anders Carlander & Patrik Öhberg, Regntunga skyar: SOM-undersökningen 2019 (pp. 383-399). Göteborg: Göteborgs universitet, SOM-institutet. [BibTeX]
Kroon Lundell, Å. (2010). Dialogisk analys. In: Mats Ekström, Larsåke Larsson, Metoder i kommunikationsvetenskap (pp. 243-264). Lund: Studentlitteratur AB. [BibTeX]
Kroon [Lundell], Å. (2007). "Hur kunde du Gudrun?": Om stereotyper, skandaler och strategier i en medialiserad politisk värld. In: Mats Ekström, Åsa Kroon, Paketerad politik: elva essäer om journalistik och medier (pp. 95-111). Stockholm: Carlssons. [BibTeX]
Kroon, Å. (2006). The gendered practice and role of pull quoting in political newspaper journalism. In: Mats Ekström, Åsa Kroon, Mats Nylund, News from the interview society (pp. 165-184). Göteborg: Nordicom. [BibTeX]

Collections (editor)

Ekström, M. (ed.) & Kroon, Å. (ed.) (2007). Paketerad politik: elva essäer om journalistik och medier. Stockholm: Carlsson. [BibTeX]
Ekström, M. (ed.) , Kroon, Å. (ed.) & Nylund, M. (ed.) (2006). News from the interview society. Göteborg: Nordicom. [BibTeX]

Conference papers

Kroon, Å. (2021). Pandemic Pastime: Moose Migration on Slow-TV. Paper presented at 29th Ross Priory International Conference on Broadcast Talk, July 5-7, 2021. [BibTeX]
Kroon, Å. (2021). What's high-risk about online casino advertisements for women gamblers?. Paper presented at NordMedia Conference 2021, (Virtual Conference), August 18-20, 2021. [BibTeX]
Eriksson, G. & Kroon, Å. (2018). Audience participation in "the post-broadcast era". Paper presented at Preconference, International Communication Association Annual Conference 2018:‘THE PARTICIPATORY TURN’ TEN YEARS LATER: TRUST/DISTRUST AND ENGAGEMENT/DISENGAGEMENT, Prague, Czech Republic, May 24, 2018. [BibTeX]
Eriksson, G. & Kroon, Å. (2017). Is backstage the new frontstage in journalism?. Paper presented at Future of Journalism 2017 - Journalism in a Post-Truth Age, School of Journalism, Media and Cultural Studies, Cardiff University, Cardiff, UK, September 14-15, 2017. [BibTeX]
Kroon, Å. (2016). ’They thought it was a mistake all the time’. Web TV interviews with politicians: A fuzzy communicative activity type. Paper presented at The 66th Annual Conference of the International Communication Association, Fukuoka 9-13 June 2016. [BibTeX]
Kroon, Å. (2015). The design and organization of a shared ‘live’ multi-screen sports event on web television. In: The 65th Annual Conference of the International Communication Association. Paper presented at The 65th Annual Conference of the International Communication Association, San Juan, Puerto Rico, 21-25 May, 2015. [BibTeX]
Kroon, Å. & Eriksson, G. (2014). Talking with politicians on web TV during the Swedish General Election 2014. In: News Discourse in the Digital Age. Paper presented at News Discourse in the Digital Age: Dominant, Residual and Emerging Forms of Discourse Practice, University of Macau, China, November 27-29, 2014. [BibTeX]
Kroon Lundell, Å. , Ekström, M. & Eriksson, G. (2013). Live co-produced news: emerging forms of news production and presentation on the web. Paper presented at 63rd Annual International Communication Association (ICA) Conference 17-21 June, London, UK. [BibTeX]
Kroon Lundell, Å. (2013). Metatalk in web talk and broadcast interaction. In: Preconference: Language and engagement in changing forms of public interaction. Paper presented at International Communication Association, June 17-21, 2013, London, UK. [BibTeX]
Kroon Lundell, Å. & Ekström, M. (2011). The gradual orientation away from the look-to-camera on live television news. Paper presented at International Communication Association (ICA 2011), Boston, MA, USA, May 26-30, 2011. [BibTeX]
Kroon Lundell, Å. (2008). Behind the scenes of a TV interview: off-camera interactions between journalists and politicians. Paper presented at International Communication Association. [BibTeX]
Kroon [Lundell], Å. & Ekström, M. (2007). Vulnerable woman, raging bull or mannish maniac?: Gender differences in the visualization of political scandals. [BibTeX]

Reports

Kroon, Å. (2014). Föreställningar om framgång: en intervjustudie om kvinnors och mäns erfarenheter av framgång i arbetslivet. Örebro: Länsstyrelsen Örebro län. [BibTeX]
Kroon Lundell, Å. (2012). Sminkad superhjältinna eller leende lagomföretagare? Företagarförebilder i pressen. Stockholm: Tillväxtverket. [BibTeX]