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Åsa Jernudd

Position: Senior Lecturer School/office: School of Humanities, Education and Social Sciences

Email: YXNhLmplcm51ZGQ7b3J1LnNl

Phone: +46 19 302129

Room: F3133

Research subject

Media and Communication Studies

About Åsa Jernudd

Åsa Jernudd is associate professor in Media- and Communication Studies at the School of Humanities, Education and Social Sciences. She earned her PhD in Cinema Studies at Stockholm University in 2007.

Jernudd is on the editorial board for Media History Archives (Mediehistoriskt arkiv, https://mediehistorisktarkiv.se/) and she is a member of the Committee for Cinema Development (Kommittén för biografutveckling) which is commissioned by the national organisation for "small" cinemas, Riksföreningen Biograferna.

Research

Jernudd’s research is embedded in the field of 'new cinema history' and concerns film exhibition as social and cultural event. Her thesis offered a social history of the first decade of film exhibition in Sweden, tracing how the medium was introduced in a small-town setting by appealing to and adjusting to modern forms of social infrastructure provided by the free churches, the temperance, and worker’s societies. She has published on ethnographic method in Film and Media Studies; on cinematic space in the early period of Swedish cinema; on film programming in the pre-cinema period and she has also examined the complexity of memories of cinema going.

With Mats Lundmark, professor of geographer, Jernudd has published on film distribution and exhibition in the rural county of Jämtland, teasing out differences in the town of Östersund as opposed to rural contexts in the immediate post-war period. The research addressed the paradox that the number of cinemas increased in rural Sweden at a time of rapid urbanization. The collaboration with Lundmark continued with a location analysis of cinemas in Sweden over time (1936 - 2003) considering different kinds of cinema ownership as well as population size and concentration.

In an article co-written with business historian John Sedgwick, Jernudd introduces, replicates and analyzes the pioneering study of historical film popularity that was developed by film professor Leif Furhammar in the early 1990s. The case concerns audiences of the cinemas in Stockholm in the 1930s.

More recent publications are outcomes of the research project, 'Swedish Cinema and Everyday Life: A study of cinema-going in its peak and decline'. With Jono Van Belle, Jernudd has published results generated through triangulated analysis of memories of audience’s experiences of cinema-going, involving also programming data, other contemporary, cinema-related material and secondary sources. The results concern the experience of cinema audiences in urban as well as more rural locations, how cinema memory is gendered, and shifts in the memories from the 1960s as opposed to the 1950s. In one of the studies, it was teased out and analyzed how the introduction of television appeared in the cinema memories.

Research Grants and Awards

November 2021: Winner of the NOS-HS Exploratory Workshop project 'War and cinema at the periphery. Cinemas and their audiences in the Nordic countries before, during and after World War II (1935-1950)'. (2021 – 2024). Role: Project collaborator

March 2019: Winner of the Swedish Research Council project grant for the project 'Swedish Cinema and Everyday Life: A study of cinema-going in its peak and decline' (2018-02187) (2019-2022). Role: Principal Investigator

March 2018: Winner of the AHRC Standard Research Grant for the project 'European Cinema Audiences. Entangled Histories and Shared Memories'. Role: Steering Committee member and National Validator

July 2016: Winner of the RIKSBANKENS JUBILEUMSFOND Research Initiation Grant for the project 'European Research on the Historical Experience of Cinema Going' (F16-1138:1) (20160701-20170430). Role: Principal Investigator

Teaching

Jernudd was awarded the Orebro University and Student Union Teaching Award in 1999. She was furthermore awarded the Excellence-in-Teaching Grant from the Swedish Foundation for International Cooperation in Research and Higher Education in 2011 that gave her the opportunity to teach for a full semester at the Wee Kim Wee School of Communication and Information at Nanyang Technological University, Singapore.

Ongoing Research

Jernudd continues working with the analysis of the data that was collected in the project, 'Swedish Cinema and Everyday Life'.

Another project experiments with a time-geography method (Ellegård 2019) to analyze cinemagoing habits as recorded in a diary between the years 1914 to 1924. The idea is to capture how cinemagoing interacts with (and replaces) other activities in the diary-keeper's life. The analysis of the cinemagoing habits will be discussed in relation to established knowledge about the process of institutionalization of cinema.

Completed projects

Research groups

Publications

Articles in journals

Van Belle, J. & Jernudd, Å. (2023). Remembering television as a new medium: Conceptual boundaries and connections. Journal of Scandinavian Cinema, 13 (1), 67-81. [BibTeX]
Van Oort, T. , Jernudd, Å. , Lotze, K. , Pafort-Overduin, C. , Biltereyst, D. , Boter, J. , Dibeluto, S. , Ercole, P. & et al. (2020). Mapping Film Programming across Post-War Europe (1952). Research Data Journal for the Humanities and Social Sciences, 5 (2), 109-125. [BibTeX]
Pafort-Overduin, C. , Lotze, K. , Jernudd, Å. & Van Oort, T. (2020). Moving Films: Visualising Film Flow in Three European Cities in 1952. TMG Journal for Media History, 23 (1-2), 1-49. [BibTeX]
Jernudd, Å. & Lundmark, M. (2020). The Persistence of Society-driven Engagement in Swedish Cinema: a locational analysis, 1936-2016. TMG Journal for Media History, 23 (1-2), 1-30. [BibTeX]
Jernudd, Å. (2013). Christmas satire on Swedish television: Christopher's Christmas mission. Journal of Scandinavian Cinema, 3 (3), 253-258. [BibTeX]
Jernudd, Å. (2011). My hope for a diversified cinema culture in Örebro, Sweden. Senses of Cinema, 58. [BibTeX]
Jernudd, Å. (2005). Reform and entertainment: film exhibition and leisure in a small town in Sweden at the end of the nineteenth century. Film History. An International Journal, 17 (1), 88-105. [BibTeX]
Jernudd, Å. (2000). The expedition film: 'just looking' at Wild men and Beasts?!. Aura: filmvetenskaplig tidskrift, 6 (4), 4-11. [BibTeX]

Books

Jernudd, Å. (1999). Oscar Olsson's African films (1921/22): examples of touristic edutainment. Örebro: Örebro universitet (Studier i kommunikation och medier 14). [BibTeX]

Chapters in books

Jernudd, Å. & Van Belle, J. (2024). Managing Constraints and Stories of Freedom: Comparing Cinema Memories from the 1950s and 1960s in Sweden. In: Daniela Treveri Gennari; Lies Van De Vijver; Pierluigi Ercole, The Palgrave Handbook of Comparative New Cinema Histories (pp. 147-172). Cham: Palgrave Macmillan. [BibTeX]
Jernudd, Å. & Sedgwick, J. (2022). Popular Films in Stockholm During the 1930s: A Presentation and Discussion of the Pioneering Work of Leif Furhammar. In: John Sedgwick, Towards a Comparative Economic History of Cinema, 1930–1970 (pp. 87-142). . Springer. [BibTeX]
Jernudd, Å. (2018). Youth, Leisure, and Modernity in the Film One Summer of Happiness (1951): Exploring the Space of Rural Film Exhibition in Swedish Post-war Cinema. In: Daniela Treveri Gennari, Danielle Hipkins & Catherine O'Rawe, Rural Cinema Exhibition and Audiences in a Global Context (pp. 325-337). Cham: Palgrave Macmillan. [BibTeX]
Jernudd, Å. & Lundmark, M. (2017). Cinemagoing in Sweden in the 1940s: Civil society organisations and the expansion of rural film exhibition. In: Thissen, J. and Zimmermann, C., Cinema beyond the City: Small-town and rural film culture in Europe. London: Palgrave Macmillan. [BibTeX]
Jernudd, Å. (2013). Cinema memory: National identity as expressed by Swedish elders in an oral history project. In: Northern Lights: Film & Media Studies Yearbook (pp. 109-122). . Intellect Ltd.. [BibTeX]
Jernudd, Å. (2012). Spaces of early film exhibition in Sweden, 1897-1911. In: Daniel Biltereyst, Richard Maltby, Philippe Meers, Cinema, audiences and modernity: new perspectives on European cinema history (pp. 19-34). London: Routledge. [BibTeX]
Jernudd, Å. (2010). Cinema, memory and place-related identities: remembering cinema-going in the post-industrial town of Fagersta in Bergslagen. In: Erik Hedling, Olof Hedling, Mats Jönsson, Regional aesthetics: locating Swedish media (pp. 169-189). Stockholm: Kungliga biblioteket. [BibTeX]
Jernudd, Å. (2010). Film exhibition in Örebro 1897-1902. In: Mariah Larsson, Anders Marklund, Swedish film: an introduction and reader (pp. 47-62). Lund: Nordic Academic Press. [BibTeX]
Jernudd, Å. (2010). Filmanalys i ett filmpoetiskt perspektiv. In: Mats Ekström, Larsåke Larsson, Metoder i kommunikationsvetenskap (pp. 289-303). Lund: Studentlitteratur AB. [BibTeX]
Jernudd, Å. (2009). Jakten på forsvunne tilskuere: resepsjonsstudier i filmvitenskapen. In: Sarah Brinch, Anne Gjelsvik, Veier tilbake: filmhistoriske perspektiver : festskrift i anledning Gunnar Iversens 50-årsdag 18. januar 2009 (pp. 116-132). Kristiansand: Höyskoleforlaget. [BibTeX]
Jernudd, Å. (2008). Före biografens tid: kringresande filmförevisares program 1904-1907. In: Erik Hedling, Mats Jönsson, Välfärdsbilder: svensk film utanför biografen (pp. 31-48). Stockholm: Statens ljud- och bildarkiv. [BibTeX]
Jernudd, Å. (2000). Filmanalys. In: Mats Ekström, Larsåke Larsson, Metoder i kommunikationsvetenskap (pp. 247-271). Lund: Studentlitteratur. [BibTeX]
Jernudd, Å. (1999). Educational cinema and censorship in Sweden, 1911-1921. In: John Fullerton, Jan Olsson, Nordic explorations: film before 1930 (pp. 152-162). London: John Libbey. [BibTeX]

Conference papers

Jernudd, Å. (2024). Cinemagoing in the teens as mediatization: An audience perspective on the institutionalisation of cinema. Paper presented at HoMER networks annual international conference, 20 years of HoMER: What has been done and where is it going?, Rio de Janeiro, Brazil, July 10-12, 2024. [BibTeX]
Jernudd, Å. (2023). What to make of a diary from the early 20th Century? Time- geography as a method for understanding cinemagoing as mediatization. In: Book of Abstracts HoMER 2023 Conference. Paper presented at HoMER networks annual international conference, Openings: Rethinking Centres and Peripheries in Historical Research about Moviegoing, Exhibition and Reception (HoMER 2023), Barcelona, Spain, July 4-7, 2023. (pp. 34-34). [BibTeX]
Jernudd, Å. (2023). What to make of a diary from the early 20th Century? Time-geography as a method for understanding cinemagoing as mediatization. Paper presented at VIII Baltic Sea Region Film conference: City, Film and Media, Lithuanian Academy of Music and Theatre, Vilnius, Lithuania, October 20-21, 2023. [BibTeX]
Jernudd, Å. & Van Belle, J. (2022). How are conceptual boundaries of different media crossed and upheld in cinema memories? An analysis of European audiences’ talk about television in the 1950s. In: Book of Abstracts HoMER 2022 Conference. Paper presented at Annual Conference HOMER (History of Moviegoing, Exhibition and Reception), Rome, Italy, July 5-8, 2022. (pp. 48-49). [BibTeX]
Jernudd, Å. & Van Belle, J. (2021). Before and After Television: Comparing Memories of Cinemagoing in a Region of Sweden Where Cinema Flourished. Paper presented at HoMER-networks annual international conference, “Integrating Traditions”, hosted by Maynooth University, Dublin, Ireland (online conference), May 25-28, 2021. [BibTeX]
Jernudd, Å. (2019). Programming in Different Cinemas and Locations in Sweden in 1956-58 and 1966. Paper presented at HoMER@Bahamas, Anchoring New Cinema History, HoMER networks annual international conference, Nassau, The Bahamas, June 26–28, 2019. [BibTeX]
Jernudd, Å. & Lundmark, M. (2019). The Importance of Civic Societies to Swedish Cinema History: Mapping cinema exhibition in the rural and small town region of Bergslagen. Paper presented at Royal Geographical Society-Institute of British Geographers (RGS-IBG) Annual International Conference, London, UK, August 27-30, 2019. [BibTeX]
Jernudd, Å. & Lundmark, M. (2018). The Persistence of Cinema in Rural Sweden: a location analysis. Paper presented at HoMER@necs 2018, European Network for Cinema and Media Studies, Amsterdam, The Netherlands, June 27-29, 2018. [BibTeX]
Jernudd, Å. & Lundmark, M. (2017). Bio i Bergslagen: Mapping Rural Cinema in Sweden 1956-76. Paper presented at Rural History 2017, the 3rd biennial conference of the European Rural History Organisation (EURHO), Leuven, Belgium, September 11-14, 2017. [BibTeX]
Jernudd, Å. (2017). Cinema in/and the City. Paper presented at GPS 400 – Gothenburg Cultures on the Town 1621-2021, the 1st International Conference on Collaborative Research in the Humanities, Gothenburg, Sweden, November 8-9, 2017. [BibTeX]
Jernudd, Å. (2016). What is Cinema?: Film Exhibition in Multipurpose Community Venues. Paper presented at Imagining and Communicating Space/Place: Critical Reflections and Interdisciplinary Perspectives, Örebro, Sweden, June 9, 2016. [BibTeX]
Jernudd, Å. (2014). Cinema at the service of civil society: film exhibition in multipurpose venues in Sweden. In: European Network for Cinema and Media Studies. Paper presented at European Network for Cinema and Media Studies (NECS), Milan, Italy, June 19-21, 2014. [BibTeX]
Jernudd, Å. (2013). Cinema and Civil Society: The appropriation of cinemas by the workers' and temperance movements in 1940s rural Sweden. Paper presented at The Lure of the City: Cinema Culture in Small-Towns and Rural Communities in Europe, International Workshop in Comparative Cinema History, Saarbrücken. [BibTeX]
Jernudd, Å. (2013). Differences in Programming and Audience Address in Swedish Cinemas of the late 1930s.. Paper presented at HOMER@necs 2013: European Network for Cinema and Media Studies’ annual conference, Prague, June 20-22. [BibTeX]
Jernudd, Å. (2012). Cinema is dead. Long live cinema!?: film culture in historical comparative perspective. Paper presented at ECREA 2012: 4th European Communication Conference, Istanbul, Turkey, 24-27 October, 2012. [BibTeX]
Jernudd, Å. (2012). Modernity, ideology and commerce: locating Swedish cinema history. Paper presented at Film History and Experiences: interdisciplinary research in cinema and media, Lund University, May 11. [BibTeX]
Jernudd, Å. & Mörner, C. (2012). Understanding the films of Swedish comedians Hans Alfredsson and Tage Danielsson in terms of cultural branding. Paper presented at The Branding Strategy in the Audiovisual Sector, Université de Toulouse Le Mirail, France, April 5-6 2012. [BibTeX]
Jernudd, Å. (2011). Is the appeal of Hasse & Tage strictly national?: A case study of The adventures of Picasso. Paper presented at NECS 2011, King's College and Birkbeck College London, UK, June 23-26. [BibTeX]
Jernudd, Å. (2010). Locating (trans)national reflections in film memory. Paper presented at ECREA 2010: 3rd European Communication Conference, Hamburg, Germany, 12-15 October. [BibTeX]
Jernudd, Å. (2009). Cinema, memory and identity: narrative strategies when remembering cinema-going and film. Paper presented at necs: (European Network for Cinema and Media Studies): Locating Media, Lund, Sweden, 25-28 June 2009. [BibTeX]
Jernudd, Å. (2008). Film i Fagersta: berättelser om biografens betydelse. Paper presented at Bergslagskonferensen, Borlänge, Sweden, 28 oktober 2008. [BibTeX]
Jernudd, Å. (2008). Spaces of early film exhibition in Sweden. Paper presented at 17th International Screen Studies Conference, Glasgow, Great Britain, 4-6 July 2008. [BibTeX]
Jernudd, Å. (2007). Features of early film culture in rural Sweden. Paper presented at 'The Glow in their Eyes'. Global Perspectives on Film Cultures, Film Exhibition and Cinemagoing, Ghent, Belgium, 14-16 December, 2007. [BibTeX]
Jernudd, Å. (2005). Fairground Amusements and (the Absence of) Film Around 1900. The Example of Örebro, Sweden. Paper presented at 17:e nordiska konferensen för medie- och kommunikationsvetenskap, Aalborg, 11-14 augusti 2005. [BibTeX]
Jernudd, Å. (2005). Regulating Public Auditoriums. Paper presented at Nitra konferens: Dokumentärfilmen i Sverige. Identitet – Självbild – Minne, Falun, Sweden, October, 2005. [BibTeX]
Jernudd, Å. (2004). Reform, Temperance and Entertainment: Leisure in a Small Town in Sweden Around 1900. Paper presented at British Academy Network Seminar: Local Film and Local Exhibition, Stockholm, 2004. [BibTeX]
Jernudd, Å. (1999). Nonfiction and Documentary: An Analysis of a Program Inbetween. Paper presented at 14:e nordiska konferensen för medie- och kommunikationsvetenskap, Kungälv. [BibTeX]
Jernudd, Å. (1999). The Expedition Film. ‘Just Looking’ at Wild Men and Beasts. Paper presented at NorFa Workshop on History and Film, Lund. [BibTeX]

Data set

Pafort-Overduin, C. , Boter, J. , Oort, T. v. , Lotze, K. , Jernudd, Å. , Vijver, L. V. D. , Treveri Gennari, D. , Ercole, P. & et al. (2019). Film programming Antwerp Bari Ghent Gothenburg Leicester Rotterdam 1952. [BibTeX]

Doctoral theses, monographs

Jernudd, Å. (2007). Filmkultur och nöjesliv i Örebro 1897-1908. (Doctoral dissertation). Stockholm: Stockholms universitet. [BibTeX]

Reports

Jernudd, Å. (2012). Teaching cinema studies in Singapore: report from a semester at Wee Kim Wee School of Communication and Information, Nanyang Technological University, as a STINT-fellow within the Excellence-in-Teaching program 2011.. . [BibTeX]