Strategic Communication (SCOM)
About this group
Group information
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Research subject
Research environments
At Örebro University, research on strategic communication deals with different forms of goal-oriented communication inside and between organizations, but also with the organizations' stakeholders. The research integrates established disciplines such as public relations, organizational communication and market communication.
The research group has expertise in both qualitative and quantitative social science and humanistic research methods.
The SCOM team prioritizes both critical-fundamental and basic as well as applied research performed in collaboration with business- and public organizations.
Research projects
Active projects
- Cross-sector collaboration on climate change mitigation as a communicative challenge. What are the key success factors?
- Narcolepsy after vaccination against the swine-flu - trust in health care and the role of social media
- New motives for the citizen's home preparedness?
- Pandemic Rhetoric (PAR)
- Strategic Communication and Organizing in the Scandinavian Higher Education Sector: Towards the Promotional University?
- The logic of measuring, managing and governing ecosystems (EcoLogic)
- Trust and distrust in Sweden's covid-19 management: The pandemic rhetoric project extended (PAR-EX)
