Goals without alcohol

The Swedish Football Association (SvFF) initiated a project to build knowledge and awareness within every football club about the preventive effects of football and the alcohol responsibility they have as a football club. The project started in 2005 and was run by SvFF in cooperation with the Swedish Alcohol committee and The Swedish Temperance organization (IOGT-NTO) for a period of three years. The project was named ?Goal without alcohol? and would create a safe sport setting through an investment which aim was to delay the onset of alcohol for football active youth.

The focus of the evaluation was on the football clubs work with their alcohol policies from the perspectives of the clubs and the SvFF. An ongoing deeper study emphasizes which factors affecting the implementation process.