Return on collaboration (ROC)

On a highly evolving and changing global tourism market, local cooperation is one of the main key success factors for any given destination or kluster regardless form of governance. Collaboration also includes a shared focus to reach a certain aim, applicable when developing a destination.  It is a word frequently used in policy documents and in a plethora of studies.

The aim with this project is to locate and define concrete activities, drivers and interaction between actors to better enhance collaboration and governance.  How to develop destinations in terms of efficiency, allocation and innovation. We will focus on collaboration within Swedish destinations, describe and measure different types of collaborative activities, fields it develops and what outcome it achieves.