This page in Swedish Research projects Management fads - can we better understand them? About this project Researchers About this project About this project Project status Completed Contact Jonas Gerdin Research subject Business Administration Research environments Center for Empirical Research on Organizing and Control (CEROC) Researchers Researchers Gun Abrahamsson John Burns Hans Englund Jonas Gerdin Jan Greve Tobias Johansson Collaborators Gudrun Baldvinsdottir , Göteborgs universitet, Handelshögskolan Hanne Nørreklit , Aarhus University, Aarhus School of Business Robert Scapens, University of Birmingham