Niklas Vallström
Niklas Vallström Position: Senior Lecturer School/office: Örebro University School of BusinessEmail: bmlrbGFzLnZhbGxzdHJvbTtvcnUuc2U=
Phone: No number available
Room: N3006
Publications
Articles in journals |
Chapters in books |
Conference papers |
Articles in journals
- Södergren, J. , Vallström, N. & Guillet de Monthoux, P. (2024). Introduction to the special issue: marketing insights from popular culture. Journal of Marketing Management, 1-8. [BibTeX]
- Vallström, N. & Imre, Ö. (2024). The Unsustainable Illusion of Interactivity. Högskolepedagogisk debatt (2), 96-100. [BibTeX]
- Södergren, J. & Vallström, N. (2023). Disability in influencer marketing: a complex model of disability representation. Journal of Marketing Management, 39 (11-12), 1012-1042. [BibTeX]
- Assiouras, I. , Vallström, N. , Skourtis, G. & Buhalis, D. (2023). Exploring how interaction leads to value co-creation, value co-destruction, and value no-creation during service mega-disruptions. Current Issues in Tourism, 27 (20), 3231-3248. [BibTeX]
- Alexander, M. & Vallström, N. (2023). Value co-destruction: Problems and solutions. AMS Review, 13 (3-4), 200-210. [BibTeX]
- Södergren, J. , Hietanen, J. & Vallström, N. (2022). Tales from the crypt: A psychoanalytic approach to disability representation in advertising. Journal of Consumer Culture, 23 (4), 747-768. [BibTeX]
- Assiouras, I. , Vallström, N. , Skourtis, G. & Buhalis, D. (2022). Value propositions during service mega-disruptions: Exploring value co-creation and value co-destruction in service recovery. Annals of Tourism Research, 97. [BibTeX]
Chapters in books
- Södergren, J. & Vallström, N. (2024). Disability in influencer marketing: A complex model of disability representation. In: Lauren Gurrieri; Jenna Drenten; Crystal Abidin, Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives. New York: Routledge. [BibTeX]
- Södergren, J. & Vallström, N. (2024). Writing Brands into Historical Silences: Insights from Wide Sargasso Sea. In: Arindam Das; Himadri Roy Chaudhuri; Ozlem Sandikci Turkdogan, Postcolonial Marketing: Images from the Margin (pp. 37-51). . Springer. [BibTeX]
Conference papers
- Ulver, S. & Vallström, N. (2024). Haunted by Unrealized Futures: Disrupting the Present in Gangster's Paradise. Paper presented at 12th EIASM Interpretive Consumer Research Workshop, Malaga, Spain, April 18-19, 2024. [BibTeX]